Mr. Attiya established Brand X Group with a clear and ambitious vision: to refine the standards of sports infrastructure and contribute to the advancement of the industry on an international scale. Guided by a mindset of continuous evolution, Brand X has developed into an integrated platform, expanding through specialized divisions while extending its presence across emerging and global markets.

With a strong academic foundation, including a Master of Business Administration (MBA) from the U.K, and currently pursuing a Doctorate in Business Administration (DBA) in Global Sports Infrastructure, Investment, and Leadership in the U.S.A, Mr. Attiya brings a structured, strategic, and forward-thinking approach to business development, investment, and long-term value creation within the sports sector.

His professional journey spans finance, business development, the fashion industry, and experience as a former professional football player, blending analytical discipline with creative vision and firsthand athletic insight. This multidisciplinary perspective has shaped the expansion of Brand X into complementary divisions, including Athleisure, where performance meets contemporary design; Brand X Juniors, dedicated to creating customized environments that support children’s physical and psychological development; and Athletic Nutrition, offering tailored solutions that enable athletes to maintain consistency and optimize performance.

At its core, Brand X Sports Contracting & Infrastructure remains the foundation of the group and a reflection of Mr. Attiya’s passion. The company’s philosophy extends beyond construction—each project is approached as an opportunity to create environments that inspire athletes to excel, compete, and realize their full potential.

Through a commitment to innovation, quality, and purposeful growth, Mr. Attiya continues to position Brand X Group as a forward-looking organization dedicated to shaping the future of sports infrastructure and its surrounding industries, both regionally and globally